KPMG Trencor Proposal

This project was a proposal from KPMG to Trencor—one of the world’s largest marine cargo container companies. I lived in Oakland/Berkeley and went to the nearby Oakland shipyard and took photos of the containers and cargo lifters. I then outlined them (and other purchased images) in Illustrator and tweaked the illustrations for the cover and proposal divider pages.

This proposal was fun to exploit a number of different printing and production techniques. The cover of the aluminum proposal container box has a nautical depth map silkscreened in grey, an effect that made it look like it was etched. The inset to the case is actually metallic, corrugated-aluminum paper I constructed by hand, specifically to fit the dimensions of the box.

KMPG rival Arthur Andersen had held Trencor’s audit, tax and consulting contract for 50 years. When the KPMG partner who pitched the proposal returned, he said the proposal couldn’t have been any better. Behind Trencor’s reception desk was its company’s logo etched in brushed steel. The Trencor proposal recipients loved the proposal and, in the end, KPMG won the proposal.